How to write with clarity and substance? 4 Tips




Prose that is effortless to read, it takes great effort to write!

How to write with clarity and substance?

  1. Write to express, not to impress
  2. Brainstorm horizontally, revise vertically
  3. Write for an audience of one
  4. Re-earn attention
Do you want to know the best way to catch and keep reader unitl the final line?
– Never bury the lede
– Dress your thoughts well
– Avoid repeated points
– Structure cannot be a afterthought
– Meandering endings will dilute your message

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